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Les Sourires

Streetwear clothing based around the concept of love and hate. Visualizing art through clothing and our everyday emotions.

                            THE REASON

After doing research on how other designers came up with their names, we found a way to have a meaningful name. After searching in FIVE different languages, we came up with Les Sourires; which is french for "the smiles". The story behind it is that Frank Turner's (LS4_Frank) niece always gives people a fake smile when told to smile but it always makes him smile no matter the circumstances.

The pronunciation is (Le - Su\here)

LS4 = Secondary Brand Logo

LS=Les Sourires

4=lucky number